So, how can brands ensure they use the right channels, to say to right things at the right time?

Companies with strong brand communication strategies can increase customer acquisition rates 7X

With a training platform that >>

• Equips brands with omni-channel strategic thinking for all forms of communication

• Empowers the brands to build, craft & share an authentic narrative

• Enables brands & teams to explore creative strategies to achieve goals

• Ensures optimization of budgeted resources to their highest potential

Leading Media

Comprehensively analyses and covers messaging, image projection, media relations, the new media landscape, tools and opportunities, impact on brand and business operations, and issues and crisis management

• Understand the media landscape (old and new)

• Dive into the changes in media consumption and behavior

• Know how new media works and the rules of engagement

• Build a strategic message framework and logic

• Gain confidence in handling all media dialogue

• Learn body language and its impact on impression

• Dive deeper into issues and crisis management

• Actual simulations/role play to ensure you are ready

Leading Digital

Addresses the knowledge gaps as well as guide the development of an organisations’ digital playbook that involves all relevant stakeholders to build digital reputation, effectively.

• Learn to think ‘strategy’ and define your playbook 

• 7 pillars of building digital trust and best practices

• Build, plan and structure your own digital playbook 

• Create a digital team and understand the tools you need

• Understand what great digital content means

• Explore the impact of your website and social channels

• Understand how search and analytics means business

• Drive digital innovation for your enterprise

ASHRAF ENGINEER

Head of Brand Strategy, Ideosphere
Media and Brand Communication Veteran

With more than 16 years’ experience as a journalist, and another 12 years in media and brand strategy, Ashraf plays a key role in managing Ideosphere and its clients. From strategy to alliances and execution, Ashraf is among the lead players. 

Previously, he was Executive Director at Pitchfork Partners Strategic Consulting, a communication strategy firm where he managed brand communication and media strategy. Before that, he was Vice-President - Content & Insights at MSLGROUP in India. 

He has conducted more than 200 media training sessions with leading Indian and global brands, such as Wal-Mart Asia, DowDuPont, GSK, Deloitte, Kirloskar Group, Bharat Benz, Jeep, BBC Studios India, ICICI Securities, World Gold Council, and many more.

KAVITA JHUNJHUNWALA

Founder, Avocado Tree
Digital Strategy Consultant and Thought Leader

With 23 yrs of tech entrepreneurial experience, Kavita's essential skills are digital strategy & tactical planning for large Global brands & Government agencies. She possesses an in-depth knowledge of the digital ecosystem, a proven track-record, detailed creative thinking, a problem-solving mindset and the ability to handle multi-location and multi-cultural teams with a 'real' approach to digital.

In 2017, she founded Avocado Tree Digital (Singapore & India) to help businesses solve the ‘lack of digital strategy' problem & to create digital playbooks, demand & traffic generation strategies and provide digital tactical services for organisations. She has on-boarded publicly listed companies on their digital transformation journey such as Lux, Century Ply & Khadim's. She produced the Click Asia Summit (2011-2016), a CXO Level digital tech conference as well.