Choose a current stage and priority for every area. Add context where useful. Select “Not applicable” for areas outside your current needs.
01 GTM Strategy and ConsultingHow clear are your audience, positioning and growth priorities?
Where are you today? Choose your current stage Not started Early stage In place Needs improvement Performing well Not applicable
How important is this next? Choose a priority High priority Medium priority Low priority Not sure yet
What is working, what is missing and what would you like to achieve?
02 Web StrategyHow well does your website support your business and generate enquiries or sales?
Where are you today? Choose your current stage Not started Early stage In place Needs improvement Performing well Not applicable
How important is this next? Choose a priority High priority Medium priority Low priority Not sure yet
What is working, what is missing and what would you like to achieve?
03 Social Media Strategy & ExecutionHow consistent and effective are your content, community and influencer programmes?
Where are you today? Choose your current stage Not started Early stage In place Needs improvement Performing well Not applicable
How important is this next? Choose a priority High priority Medium priority Low priority Not sure yet
What is working, what is missing and what would you like to achieve?
04 Traffic GenerationHow effectively do SEO, AI discovery, PR and inbound content bring relevant visitors?
Where are you today? Choose your current stage Not started Early stage In place Needs improvement Performing well Not applicable
How important is this next? Choose a priority High priority Medium priority Low priority Not sure yet
What is working, what is missing and what would you like to achieve?
05 Performance MarketingHow well are paid campaigns delivering qualified leads or sales?
Where are you today? Choose your current stage Not started Early stage In place Needs improvement Performing well Not applicable
How important is this next? Choose a priority High priority Medium priority Low priority Not sure yet
What is working, what is missing and what would you like to achieve?
06 Brand EnhancementHow clearly and consistently does your brand communicate its value?
Where are you today? Choose your current stage Not started Early stage In place Needs improvement Performing well Not applicable
How important is this next? Choose a priority High priority Medium priority Low priority Not sure yet
What is working, what is missing and what would you like to achieve?
07 Analytics and InsightsHow useful are your tracking, reporting and insights for business decisions?
Where are you today? Choose your current stage Not started Early stage In place Needs improvement Performing well Not applicable
How important is this next? Choose a priority High priority Medium priority Low priority Not sure yet
What is working, what is missing and what would you like to achieve?
08 EventsHow well do your events and activations support your commercial and community goals?
Where are you today? Choose your current stage Not started Early stage In place Needs improvement Performing well Not applicable
How important is this next? Choose a priority High priority Medium priority Low priority Not sure yet
What is working, what is missing and what would you like to achieve?
