Channel strategy
Choose the channels that fit your audience and business priorities. Define the role of each platform and how you will measure its contribution.
SOCIAL MEDIA STRATEGY & EXECUTION
Make every piece of content count.
Key capabilities
Content pillars
Build focused themes around your brand, audience needs and offer. Give your team a clear framework for creating relevant content.
Editorial calendars
Plan topics, formats and publishing schedules around campaigns and key moments. Coordinate approvals and keep a consistent rhythm.
Copy and design
Create copy and visuals that express your brand clearly. Adapt each piece for its platform, audience and purpose.
Video content
Develop concepts, scripts and video content suited to social channels. Use the right formats to explain, demonstrate and engage.
Community management
Monitor conversations and respond with a consistent brand voice. Turn audience questions and feedback into useful content insights.
Influencer Management
Identify relevant creators and define briefs, partnerships and deliverables. Coordinate content and assess results against agreed goals.
LinkedIn Strategy
Define the roles of company and leadership profiles in reaching your audience. Align positioning, content and engagement with your business priorities.
Thought Leadership Content
Turn your team's expertise into distinctive perspectives, articles and commentary. Build a consistent editorial approach around ideas supported by experience and evidence.
Download your Social Media Brief Template
Clarify your audience, content direction, channels, deliverables and measurement before briefing your team.
PDF worksheet · 3 pages