FerroHub
Context
Blair Road Capital’s website needed to communicate specialised services with clarity and credibility. Its existing structure fragmented the proposition across generic financial categories and pages that distracted from the firm’s core offering.
The challenge
Bring two principal service lines into focus, simplify navigation and express the firm’s Singapore heritage, trust and long-term stewardship through a consistent digital identity.
Our approach
Brand narrative
Developed a founding story rooted in Blair Road, Singapore, connecting the area’s architectural heritage with the firm’s approach to trust and stewardship. Established the messaging pillars “Built on Trust”, “Driven by Performance” and “Committed to Legacy”.
Service architecture
Organised the proposition around Asset Management and Wealth Management. Structured supporting content for alternative assets, managed mandates, tailored portfolio advisory, legacy planning and family office services.
Website and UX/UI
Restructured the site into an eight-page architecture. Developed a custom Wix experience with tailored colours, infographics, mobile-responsive layouts and performance optimisation.
Investor journeys
Simplified menus and calls to action for investor consultations and portal access, with content explaining independent advisory and visibility across global assets.
Outcomes and achievements
The redesign gave the firm a clearer service hierarchy, consistent brand messaging and a more direct route to consultation and portal access. The eight-page structure brought its two core offerings into a coherent investor experience.
At a glance.
Reported results, delivered work and project milestones.
2core offerings
Asset Management and Wealth Management
Positioning achievement
8-page architecture
Simplified website structure
Delivery achievement
3messaging pillars
Trust, performance and legacy
Brand achievement