One colleague uses AI daily. Another has tried it twice. A third worries about what they are allowed to upload.
An effective workshop starts by understanding that range. ATD’s approach begins with a short assessment of skills, working practices and the marketing tasks your team wants to improve.
Choose a few real tasks before the session: adapting approved content, preparing campaign variations or drafting a reporting summary. Use suitable sample material and agree the quality criteria.
During the workshop, participants practise giving context, comparing outputs, checking claims and applying brand guidance. Work in small groups so people can discuss why an output succeeds or fails.
Each participant leaves with a tested approach they can reuse, a review checklist and a clear understanding of when to ask for help.
Follow up after the team has used it in everyday work. Review examples, troubleshoot difficulties and check whether the approach improved the task.
ATD can shape and facilitate these marketing workshops around your team’s responsibilities and experience. The useful outcome is confidence supported by practice and evidence.