FerroHub
Context
SportsKingdom combines physical athletic training and sports retail with software platforms for academies, facility bookings and sports communities. Its ecosystem includes CricKingdom, SK Stores, SKonnect AMS, SKonnect Arena and SKonnect Social. Expansion across multiple markets created a need for consistent positioning, connected digital journeys and clearer operating routines.
The challenge
Consolidate fragmented websites, social channels and visual identities across markets. Establish a common marketing playbook, improve app acquisition and academy partner funnels, and use leadership and brand ambassador expertise through a structured content programme.
Our approach
Digital strategy and brand architecture
Audited digital properties and analytics, including GA4 and Meta Analytics. Developed a Digital Strategy Playbook, standardised global brand guidelines, consolidated sitemaps and aligned visual assets and editorial calendars across B2B and B2C channels.
Brand and product experience
Redesigned logos, website assets, investor pitch decks, corporate brochures and product presentation templates. Managed Figma UX/UI mockup workflows for the SKonnect AMS web experience and mobile application platforms.
Acquisition and execution governance
Structured Meta and Google Ads campaigns for SKonnect Social, with a reported 40% reduction in cost per install. Built B2B lead-generation funnels for third-party academy onboarding to SKonnect AMS. Established review routines across marketing, media and technology teams, advised on content and design hiring requirements, and reviewed external media agency credentials.
Executive thought leadership
Developed leadership positioning around grassroots sports development and sports technology. Established three content themes: grassroots sports, AI and technology in training, and cross-border business growth. Created a 90-day plan spanning LinkedIn articles, short commentary videos and co-branding initiatives drawing on brand ambassador equity.
Outcomes and achievements
The engagement created a common digital strategy and operating framework across SportsKingdom’s five business verticals. Aligned brand assets, product design workflows and acquisition funnels supported a more consistent approach to global growth. SKonnect Social recorded a reported 40% reduction in cost per install, while the 90-day thought leadership plan gave leadership a structured publishing roadmap.
At a glance.
Reported results, delivered work and project milestones.
40%lower CPI
Reported cost per install reduction for SKonnect Social
Reported campaign result
5business verticals
Academies, retail and three software platforms within one digital strategy
Strategy scope
90-day content plan
Executive thought leadership across articles, video and co-branding
Planning achievementI had the pleasure of collaborating with Kavita to enhance our marketing strategy, redesign logos, and revamp our website. Kavita's communication skills are exceptional, and she consistently delivers clear and impressive results. I highly recommend her for any marketing-related projects.
Client testimonialSportsKingdom International