FerroHub
Context
Xeni serves a global network of travel businesses. As its offering expanded, it needed a clearer way to explain how its technology helps partners sell travel and generate revenue. Its investment in WTM London 2025 also required consistent messaging across the booth, website, social channels and follow-up communications.
The challenge
Translate a complex technology proposition into a clear commercial narrative, coordinate a major trade show presence and establish a repeatable approach to B2B acquisition.
Our approach
Positioning and messaging
Shifted the narrative from technical specifications to business outcomes under the proposition “Power the business of travel with Xeni”. Refined website and client-facing communications around this positioning.
WTM London 2025
Coordinated booth development, participation paperwork and event activities. Connected the physical presence with event landing pages and campaign communications.
LinkedIn and acquisition
Developed organic content themes and carousel formats covering automation, revenue opportunities and event participation. Advised on paid targeting and landing page conversion with Xeni’s performance marketing agency, focusing on decision-makers at OTAs, travel agencies and corporate travel firms.
Follow-up and consistency
Streamlined drip marketing communications and aligned visual and messaging standards across digital, social and exhibition assets.
Outcomes and achievements
The engagement established a consistent brand narrative and a connected delivery framework across website, social and trade show activity. It also created a repeatable LinkedIn publishing and paid campaign approach to support ongoing B2B acquisition.
At a glance.
Reported results, delivered work and project milestones.
WTM London 2025
Coordinated trade show participation
Delivery milestone
One brand narrative
Aligned website, social and exhibition messaging
Delivery achievement
Repeatable LinkedIn framework
Connected organic publishing and paid campaign guidance
Delivery achievementWorking closely with Kavita, our Marketing Strategist at Xeni, has been one of the most impactful partnerships in our growth journey.
In a short time, she reshaped how we present ourselves to the market, bringing clarity, structure, and consistency to a company scaling rapidly across multiple geographies. Her rare ability to translate complex technology into compelling positioning that resonates with customers, partners, and investors has been invaluable.
She balances bold strategy with hands-on execution, and always keeps the team focused on outcomes, not just activity. Kavita brings an owner's mindset to everything, from global events to turning dormant digital channels into real growth engines.
For any fast-moving organisation that needs a marketing strategist who can bring immediate direction and momentum, Kavita is exactly that person.
Sachin Narode, CEOXeni