A competitor launches on a new platform. Your team adds it to the plan. Soon the same message is being resized for five places, while nobody has time to reply to customers.
A channel should earn its place. Start with the audience you can serve there, the role it plays in their decision and the work your team can sustain.
One channel might help people discover your brand. Another might explain complex choices. A third might support an existing community. Give each a useful role before deciding its posting frequency.
This also means adapting the idea. A demonstration, a discussion and a product comparison can come from the same insight without becoming identical posts.
Run a manageable test. Look at the quality of response, the work involved and what happens beyond the platform. If a channel produces little useful learning or action, change the approach or pause it. Choosing fewer places can give you more room to do the work properly.
