Most teams do not need another list of things to post. They need a few shared rules for deciding what deserves to be posted.
The illustrated guide below brings this series into four practical pages: purpose and planning, creative judgement, connected delivery, and measurement.
Use it with your team and agency. Pick one upcoming post and walk it through the checks. Who is it for? What does it help them understand? Is the product shown honestly? Does the link lead somewhere useful? Who will answer the questions it creates?
Then look at the wider plan. Where are you repeating yourself? Where are customers still confused? Which decisions are being made from habit rather than evidence?
The guide includes do’s and don’ts, simple illustrations and a final approval checklist. Adapt it to your brand’s products, audience and responsibilities. It is a working reference, not a promise that one formula will suit every platform.
Start with one improvement you can make this week. A better explanation, a clearer handover or a more useful report can do more for the brand than filling another empty square.
